NYFW IS BACK!: ERIGO Indonesian Fashion Brand successfully makes its way to the biggest stage

Written in part: Syifa and CME staff

Erigo is a well-known Indonesian fashion brand that is in New York Fashion Week. Celebrating in NYFW, Erigo held its show pre-party with the support of Fashion Mingle. At capacity, the event brought guests from all five boroughs and the globe.

Photo credit: CME

The brand's debut launch took place during NYFW by Muhammad Sadad, owner of “Erigo X.” Erigo X, according to Sadad, is a brand that showcases the current fashion trends, especially in daily, active, and formal clothing with a gender-neutral idea. The brand also features a high-fashion style that only uses environmentally friendly materials.

“It’s the first time for Erigo, because we never ever been into a fashion week, not even in Indonesia,” Sadad said.

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Sadad's achievements weren't easy work. It all began in a little studio apartment in Depok, West Java. Sadad began his fashion business in 2011 from an apartment. He began making batik and tie fabric. But, batik and tie fabrics are becoming less and less popular over time. The Erigo brand became more well-known in 2015, and it has since dominated the Indonesian fashion market. It is frequently regarded as a trailblazer for young people's clothing styles. It even made a turnover of almost Rp22 billion in 2015.

Made It to NYFW

NYFW Erigo X first NYFW runway collection, "fashion meets function" features orange tiger, black beauty, lemon chrome, teal blue, raspberry, and lime green are just a few of the neon color palettes. Erigo X will also debut a 16-display capsule collection that serves as a representation of the brand's newest DNA. This capsule collection is made up of timeless, youthful colors that will grow into a collection that will enhance global fashion trends. "We think this will be a strong track record that additional local UMKMs may follow," he said.

Photos: CME